This is an article I write with a little trepidation as anyone who owns a business
wonders how to market it. Advertising costs a lot of money and some are better than others.
The one thing advertising shares is that it all takes your money. So how do I hit a home run
every time I go to a show? If I knew I wouldn't be writing this. I'm Thinking the bigger more established shows would be the safe bet, but what about the smaller shows? When your selling product you can gauge by what u sell right away,If your selling service (pipe repair) you don't see it till weeks or months later and they already got your money. I've been told by
my fellow friends who have been in the briar trade longer than myself you learn by losing.
That's a scary but probably real statement. However I wish I had more assurance's that a
plane ticket to pipe show X will at least pay for my trip. Well I guess that's the game we call advertising where everything is promised except guarantee.